Scott Paton

It never hurts to ask. With some Detroit roots of my own, I'm a devout Motown fan and, over the course of my broadcasting career, I had the opportunity to i...

Once was the day that record stores dotted the landscape of the Western world. No Main Street, shopping center or mega mall was without a national chain sto...

The Power of One was an agent of philanthropy that melded tried-and-true concepts of charitable fundraising with an element of pop culture sizzle, strategic ...

Executive corporate hires always warrant a press release with an optimistic tone of progressive or bountiful results to come. Here's an example.

"When is a 25% loss of inventory an acceptable price of doing business? It doesn’t happen. It’s bad business. Yet for a majority of operators in the texti...

Website copy for a conference center that was situated on an historic, 82-acre property. Sadly defunct now as the land value ultimately was of greater value...

One of the biggest challenges for a marketing copywriter is taking a product or service that is highly technical by nature, and then translating its story fo...

When writing an article where multiple sources are quoted frequently throughout, it can become either unwieldly for the reader to follow who's saying what, o...

You just figured out a balance between kids and career…now your parents need help, too. What will you do?...

Bob is 70. 70, somehow, sounds daunting. Especially for one of our second-generation Rock & Roll heroes. We’d just gotten used to the founding fathers...

Circa 1983, a group of colleagues (Paul Hall, Jim Hampton, Ken Draper) and myself were all working together at a radio syndication firm in Los Angeles. We wo...

It’s “lights out” at the homeless shelter in Atlanta. Silhouetted in the dark, a weary, elderly gentleman lays his head on a pillow for the first time in mo...

A thoroughly researched study, ripe with third-party verifications, for a philanthropic agency in its early stages of development.

The only thing more exciting than watching an enterprise you enjoy transition from small business to BIG business is actually having a hand in that growth. ...

Isn't it great fun leafing through decades-old magazines and reading what predictions were then being made for the future? It's often quaint and occasional...

“Why pound a nail into a board with a hammer when you’ve got a perfectly good fist?” That scenario sounds ludicrous, I know, but it happens —at least in spi...

Have you ever watched and listened to two different people giving completely disparate driving directions to someone? It can be quite comical, especially wh...

Introductory copy to a marvelously chartered, but ill-fated concern specializing in the sale of downloads of vintage music video clips. Improbably renamed "...

Contracted by the Universal Music Group to write and produce three separate broadcast documentaries celebrating Motown Records' 50th Anniversary in 2009, the...

From the over-hyped "Brian Is Back" campaign of the late '70s to the present day, Wilson's live appearances have consisted of little more than token cameos a...