Scott Paton

10 Commandments of Content Marketing

Precision Media - February 06, 2015

Never let your writing get in the way of your messaging. If the content you’re generating isn’t connecting with its readers, your florid prose has most likely defeated its purpose. Educate, inform, entertain, solve problems and provide solutions. Observe those five commands, and your content will boost your Sales & Marketing efforts in measurable, perhaps even remarkable, ways...