What does a salesperson say to a 250-pound HiPPO? Convincing the decision-maker

Precision Media

Hippo in office

Have you ever watched and listened to two different people giving completely disparate driving directions to someone? It can be quite comical, especially when it results in a heated debate. But the really funny thing is, their objectives are identical. Presumably, they both want the recipient of their advice —the driver–to get to their desired destination as quickly and safely as possible.

Does this scenario ring familiar in any way to you–the salesperson or marketing pro? Your goal is to facilitate greater success for your prospect or client —a concept that they surely embrace–but you may be at odds as to how to get there. In those instances, there may be a HiPPO in the room...

Convincing the hippo 1 Convincing_the_HiPPO_1.pdf