Scott Paton

Content Marketing Statistics & Trends -- 2014

Precision Media - February 06, 2014

“Business ain’t what it used to be.” How many times have you heard that phrase? Too often, probably, just before someone closed up shop. But let’s update that line to reflect the acknowledged, modern-day B2B paradigm as we head into 2014- “Doing business isn’t what it used to be.” Traditional outbound strategies are the horse & buggy of sales & marketing. If you want to succeed —maybe even survive–in the New Year, you’d better get in with the inbound crowd. Now...