Scott Paton

B2B Leads-- When you’ve got prospects on(the)line, seconds count

Precision Media - February 06, 2014

“Time is of the essence.” That poetic reference to urgency did not originate in literature or on the stage but, in fact, as a legal term indicating an impending deadline. For companies cultivating B2B leads, some incredible new research gives that phrase added resonance. Based on the results of an expansive study, when a new prospect is researching your business online, you have minutes —perhaps just seconds- to convert that individual into a richer lead.

And the likelihood of that conversion dwindles with every passing second...