Scott Paton

The Power of One was an agent of philanthropy that melded tried-and-true concepts of charitable fundraising with an element of pop culture sizzle, strategic ...

Never let your writing get in the way of your messaging. If the content you’re generating isn’t connecting with its readers, your florid prose has most like...

Last night, network TV actually pulled off a whammy with some emotional heft–a side-winding wallop worthy of the generally superior drama series that have po...

Dick Clark's impact on pop culture and television programming can't truly be measured. He gently and insidiously helped usher Rock & Roll into the mains...

“Time is of the essence.” That poetic reference to urgency did not originate in literature or on the stage but, in fact, as a legal term indicating an impen...

“Business ain’t what it used to be.” How many times have you heard that phrase? Too often, probably, just before someone closed up shop. But let’s update ...

Although the phrase "Content is King" has alternately been attributed to Microsoft founder Bill Gates and business mogul Sumner Redstone, its true originator...

Have you ever watched and listened to two different people giving completely disparate driving directions to someone? It can be quite comical, especially wh...

You’ve built a decent subscriber list. You’re generating quality content. But if your emails are largely unopened and your calls-to-action are going unclicke...

A promise unfulfilled, intertwined with a small, but potent body of work is the legacy of the Bobby Fuller Four. To the casual listener, the BF4 may simply ...

With each passing year, time seems to take an increasingly heavy toll on our pop culture heroes. Luminaries in the realms of Music, TV and Film are slipping...

Highlights of my entertainment work under the guise of Precision Media are, obviously, featured throughout this site. Of further note, however, are the vast...

As both an independent copywriter and as a hired gun for TruePresence.com, a national web development firm, I've been charged with developing lots of written...

A 10-minute-turnaround press release touting Universal Music's and Borders Books' cooperative Motown 50 promotional campaign.

Here's an example of a website that closely mirrors the layout as suggested by the copydeck. (You can compare the two here, if you like) This is a good-loo...

It’s “lights out” at the homeless shelter in Atlanta. Silhouetted in the dark, a weary, elderly gentleman lays his head on a pillow for the first time in mon...

While serving as the Senior Editor at Mom.com, I developed a tutorial for the writing staff that provided tips on making headlines, subheads and introduction...

In 1993, the Music Business was a thriving, robust industry. The term "illegal download" meant stealing something off the back of a freight truck. Burgeoning...

--Press Release-- November 11, 2011 Entertainment AIDS Alliance -- the Industry's only non-profit dedicated to AIDS research, prevention and services --pre...