Scott Paton

Business is Dead When Your Email's Unread

Precision Media - December 20, 2013

You’ve built a decent subscriber list. You’re generating quality content. But if your emails are largely unopened and your calls-to-action are going unclicked, your messaging is that tree falling in the forest with no one to hear it. What do you do about this? Here are some tips to make your emails anticipated…not deleted...