Scott Paton

Southwest Airlines Radio Spots

Southwest Airlines - January 01, 2010

Southwest Airlines and their ad agency were looking to do some target advertising on Urban Contemporary radio and these two spots were intended to be demos for that campaign. I was envisioning a rich, resonant voice-- something along the likes of a Lou Rawls-sorta set of pipes, but they went with my oh-so white sound.

By the way, the music track featured in the spot is by a great singer, Janice Buerkli, and producer Maurice Carroll. You can find her CD on or

(Click on the link above the CD cover photo, and when the Windows Sky Drive file opens, click on either of the "Southwest Spot" links. Depending on the speed of your connection, it may take several seconds for the audio to begin.)