Scott Paton

Motown 50 Radio Broadcast Trade Ad

Universal Music Group - January 01, 2009

This was a radio industry trade ad for an eight-hour radio broadcast I wrote, produced and co-hosted with Smokey Robinson. I wrote the copy and dummied-up the layout for this promotional piece. By-and-large, I was content with this, but not the fonts. I'm a font guy. I fought the fonts and the fonts won.