Data Encryption & Security


AlertBoot site

Alertboot logo

One of the biggest challenges for a marketing copywriter is taking a product or service that is highly technical by nature, and then translating its story for general consumption. From my experience, the IT field trumps all others in this regard. AlertBoot has tremendous products in the realm of data security and encryption, and it was important that their website content spoke well to every potential client and company executive, not just their technology officers.