Ushering Your Sales Team into the Information Age
Precision Media - June 17, 2015
“Why pound a nail into a board with a hammer when you’ve got a perfectly good fist?”
That scenario sounds ludicrous, I know, but it happens —at least in spirit–everyday in the realm of sales. Salespeople, adhering to those archaic old 20th Century tricks of the trade, often turn a blind eye toward the modern-day marketing tools at their fingertips, and it’s costing them and, perhaps, your company untold revenue...