Franchise Business Consultants
FranBiz.com - January 17, 2007
If you happen to look at the attached copydeck instead of the client's website, your reaction will be, "Wow, that's a lot of content." It is. The nature of this business and the messaging that client insisted upon required it. As you'll see throughout the text, it is laced with links that, in its web form, direct the visitor to various destinations throughout the site. Now check out the website itself, and you'll that the narrative is spread out in easily digestible chunks of copy.
At the time I developed this content for the client, I was a subcontractor for a franchise-based web development firm and had been working closely with many of its franchisees. This experience proved invaluable to me in creating the content for FranBiz.